Why is the employee referral program using Google Analytics and how is privacy-friendly processing of personal data ensured in that context?

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The employee referral program uses Google Analytics exclusively in a completely anonymous form to obtain anonymous statistics on the use of the employee referral program solution. These statistics are used to constantly improve the product. No personal data is sent to Google (thanks to a self-developed technical solution for the complete anonymisation of data on the employee referral program site). Our specially adapted implementation is superior to the mere embedding of the Google Analytics Javascript snippets from a data protection point of view and avoids the aspects of Google tracking that are usually considered critical - in particular the transmission of data (such as the IP address) to Google, which normally already takes place when the corresponding website is called up. Further details on the technical implementation are available on request as PDF.

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