--- title: Importance of communication description: How can we improve communication and what are the benefits of a proper communication strategy? Click here to find out. --- [Skip to content](https://help.cleverconnect.com/en/knowledgebase/importance-of-communication#main-content) - [English](https://help.cleverconnect.com/en/knowledgebase/importance-of-communication) - [Deutsch](https://help.cleverconnect.com/de/bedeutung-der-kommunikation) English Show submenu for translations [More support](https://help.cleverconnect.com/en/knowledgebase/kb-tickets/new?hsLang=en) [![CC\_Logo\_Colors](https://help.cleverconnect.com/hs-fs/hubfs/CC_Logo_Colors.png?width=200&height=41&name=CC_Logo_Colors.png)](https://help.cleverconnect.com/?hsLang=en) - [Knowledge Base Home](https://help.cleverconnect.com/) - Product Show submenu for Product - [Referral & Internal Mobility](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility) - [Candidate Relationship Management](https://help.cleverconnect.com/en/knowledgebase/candidate-relationship-management) - [Career Site](https://help.cleverconnect.com/en/knowledgebase/career-site) - [Video Interview - Recruiter](https://help.cleverconnect.com/en/knowledgebase/video-interview-recruiter) - [Video Interview - Candidate](https://help.cleverconnect.com/en/knowledgebase/video-interview-candidate) - [Integration](https://help.cleverconnect.com/en/knowledgebase/integration) - [Platform](https://help.cleverconnect.com/en/knowledgebase/platform) - [Support Portal](https://portal.cleverconnect.com/tickets-view) - [Sign out](https://portal.cleverconnect.com/_hcms/mem/logout) Open main navigation Close main navigation - [Knowledge Base Home](https://help.cleverconnect.com/) - Product Show submenu for Product - [Referral & Internal Mobility](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility) - [Candidate Relationship Management](https://help.cleverconnect.com/en/knowledgebase/candidate-relationship-management) - [Career Site](https://help.cleverconnect.com/en/knowledgebase/career-site) - [Video Interview - Recruiter](https://help.cleverconnect.com/en/knowledgebase/video-interview-recruiter) - [Video Interview - Candidate](https://help.cleverconnect.com/en/knowledgebase/video-interview-candidate) - [Integration](https://help.cleverconnect.com/en/knowledgebase/integration) - [Platform](https://help.cleverconnect.com/en/knowledgebase/platform) - [Support Portal](https://portal.cleverconnect.com/tickets-view) - [Sign out](https://portal.cleverconnect.com/_hcms/mem/logout) - - [English](https://help.cleverconnect.com/en/knowledgebase/importance-of-communication) - [Deutsch](https://help.cleverconnect.com/de/bedeutung-der-kommunikation) English Show submenu for translations - [More support](https://help.cleverconnect.com/en/knowledgebase/kb-tickets/new) - [Raise a Ticket](https://share-eu1.hsforms.com/21wJGXohtROqE6AYNaDgjdg2f3vrn) [Raise a Ticket](https://share-eu1.hsforms.com/21wJGXohtROqE6AYNaDgjdg2f3vrn) How can we help you? - There are no suggestions because the search field is empty. 1. [Cleverconnect CXP](https://help.cleverconnect.com/en/knowledgebase?hsLang=en) 2. [Referral & Internal Mobility](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en) 3. [Communication](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#communication) # Importance of communication ### Why is communication important? A well planned communication concept forms the basis for the success of an employee referral program. For this reason, this topic is being addressed right at the beginning of the project. In the first few weeks, the focus will be on planning the communication strategy and later on implementing the defined communication measures. The communication does not stop after the go-live. Employees should continue to be convinced of the tool and motivated to use it. Therefore the planning and execution of **CONTINUOUS COMMUNICATION** is also HIGHLY IMPORTANT. --- ### Strategy & Planning before the product launch Just follow the 3 steps to successful communication planning to get your employees excited about the employee referral program. #### Step 1 - Important elements and goals of your communication strategy For strategic planning we provide you with a template for a communication plan. This should help you to bring your ideas & measures into a structured planning. **Prior notice** - Increase enthusiasm and excitement - Arouse interest **Go-Live** - Generate the highest possible number of registrations right from the start - Make the program successful within a short time - Establish a new tool in the company **Continuous Communication** - Continue to convince employees of the tool - Making usage a standard --- ### Step 2 - Target group and focus of your communication content Consider the characteristics of your target group: - Desktop or more mobile users (desktop vs. mobile use) - Location(s) - Spoken languages - Digital and network affinity - Established referral culture - Number of open positions - Cost per hire within the target group - Used communication channels (XING, LinkedIn, Facebook etc.) Focus your communication content: - It is a WIN - WIN - WIN situation - Employees feel valued, empowered, recognised and identify more with the company - Recruiters reach hard-to-find candidates with a strong cultural fit - Candidates have a better experience and stay informed throughout the recruitment process - Referral via our program is possible for everyone with very little effort - "We need new employees like you" - appreciation of current employees --- ### Step 3 - Choosing the right communication channels for you   During your onboarding process you get access to our success hub where you will find many great examples from other customers or templates that you can use for your communication. Find some examples on this [article](https://help.cleverconnect.com/en/knowledgebase/employee-campaigns-ideas-for-communication-and-templates?hsLang=en).  - [Career Site](https://help.cleverconnect.com/en/knowledgebase/career-site?hsLang=en#main-content) - [General & Set-Up](https://help.cleverconnect.com/en/knowledgebase/career-site?hsLang=en#general-set-up) - [Site Management](https://help.cleverconnect.com/en/knowledgebase/career-site?hsLang=en#site-management) - [Design & Branding](https://help.cleverconnect.com/en/knowledgebase/career-site?hsLang=en#design-branding) - [Referral & Internal Mobility](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#main-content) - [General & Set-Up](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#general-set-up) - [User](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#user) - [Gamification](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#gamification) - [Stories](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#stories) - [Application](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#application) - [Recruiter](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#recruiter) - [Reporting](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#reporting) - [Best Practices](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#best-practices) - [Communication](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#communication) - [Data Security](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#data-security) - [Referral](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#referral) - [Campaign](https://help.cleverconnect.com/en/knowledgebase/referral-internal-mobility?hsLang=en#campaign) - [Candidate Relationship Management](https://help.cleverconnect.com/en/knowledgebase/candidate-relationship-management?hsLang=en#main-content) - [Talents](https://help.cleverconnect.com/en/knowledgebase/candidate-relationship-management?hsLang=en#talents) - [Talent Fields](https://help.cleverconnect.com/en/knowledgebase/candidate-relationship-management?hsLang=en#talent-fields) - [General](https://help.cleverconnect.com/en/knowledgebase/candidate-relationship-management?hsLang=en#general) - [Automations](https://help.cleverconnect.com/en/knowledgebase/candidate-relationship-management?hsLang=en#automations) - [Campaigns](https://help.cleverconnect.com/en/knowledgebase/candidate-relationship-management?hsLang=en#campaigns) - [Pools](https://help.cleverconnect.com/en/knowledgebase/candidate-relationship-management?hsLang=en#pools) - [Video Interview - Recruiter](https://help.cleverconnect.com/en/knowledgebase/video-interview-recruiter?hsLang=en#main-content) - [Step by Step Guide](https://help.cleverconnect.com/en/knowledgebase/video-interview-recruiter?hsLang=en#step-by-step-guide) - [My Account](https://help.cleverconnect.com/en/knowledgebase/video-interview-recruiter?hsLang=en#my-account) - [Invitation & Sharing](https://help.cleverconnect.com/en/knowledgebase/video-interview-recruiter?hsLang=en#invitation-sharing) - [Campaign](https://help.cleverconnect.com/en/knowledgebase/video-interview-recruiter?hsLang=en#campaign) - [Video Interview - Candidate](https://help.cleverconnect.com/en/knowledgebase/video-interview-candidate?hsLang=en#main-content) - [Equipment](https://help.cleverconnect.com/en/knowledgebase/video-interview-candidate?hsLang=en#equipment) - [Useful Information](https://help.cleverconnect.com/en/knowledgebase/video-interview-candidate?hsLang=en#useful-information) - [My Video](https://help.cleverconnect.com/en/knowledgebase/video-interview-candidate?hsLang=en#my-video) - [Integration](https://help.cleverconnect.com/en/knowledgebase/integration?hsLang=en) - [Platform](https://help.cleverconnect.com/en/knowledgebase/platform?hsLang=en#main-content) - [Tickets](https://help.cleverconnect.com/en/knowledgebase/platform?hsLang=en#tickets) [![CC\_Logo\_Colors (1)](https://help.cleverconnect.com/hs-fs/hubfs/CC_Logo_Colors%20(1).png?width=200&height=41&name=CC_Logo_Colors%20(1).png "CC_Logo_Colors (1)")](http://cleverconnect.com) © Copyright 2025 | CleverConnect. 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